Once again it’s about the name change at St James’ Park, and I say St James’ Park (once again) as that is all it will ever be to me regardless of the signage that is used on it.
Anyway, I noticed yesterday, and it was picked up on by a few others, that this hard, defiant stance about “wiping our history” softened remarkably when a name like Nike was mentioned. It happened the day before when O2 was also mentioned as a prospective sponsor.
This has made me start thinking what the real problem is. Is it purely because of the name change? Is it the current “showcase” sponsor? Is it the fear of the current “showcase” sponsor being more than just a showcase?
Anyway, I was asked over the weekend to make up a poll to gauge who thinks the name will change with the introduction of a new sponsor and who thinks it will stay as it is. I’ve been at work all weekend so, a bit delayed, here it is.