Disgraceful new Sports Direct sign put up at St James’ Park – NUFC fans will not like this one bit..

If it wasn’t bad enough that ‘Sports Direct‘ signs were in every nook and cranny of St James’ Park as it is, Mike Ashley has now found space for yet another one – in the main entrance to St James’ Park.

As we know, there’s not a seat inside the stadium which doesn’t look out onto a sea of Sports Direct signs and it seems Ashley wants more.

Here’s the latest one to be put up:

This is the entrance to St James’ Park for many. This is the home of Newcastle United football club – yet this is what we see.

One big question enters my mind when I see this – Is this really the actions of a man who genuinely wants to sell up?

Given the effort he puts in to continually advertise his own brand inside and outside the stadium, I get the feeling he’ll only sell to a buyer who’ll allow the SD advertising to remain – or allow him to maintain a connection to the club shop? I’d like to bet he wants strings attached.

Either way, the more he puts up Sports Direct signs (all whilst he fails to invest in the club itself), the more protests he will face – and rightly so.

We are now nothing but a money making machine that promotes his best interests and we must get him out.

(Fancy writing for us? Send any articles/ideas over to us at [email protected] & we’ll get back to you!)

About Olly Hawkins

Olly has been a Junior Magpie from birth. As a season ticket holder and avid Newcastle United fan - he eats, sleeps and breathes all things NUFC.

6 thoughts on “Disgraceful new Sports Direct sign put up at St James’ Park – NUFC fans will not like this one bit..

  1. Has anyone considered that Ashley is in breach of his fiduciary duty. Basically he should not act against the interests of one business (nufc) to his financial advantage ( increasing his profits in Sports Direct). This would include not gaining revenue for nufc by losing opportunities to replace SD advertising with paying adverts.

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  2. Mario Atkinson:
    Has anyone considered that Ashley is in breach of his fiduciary duty. Basically he should not act against the interests of one business (nufc) to his financial advantage ( increasing his profits in Sports Direct). This would include not gaining revenue for nufc by losing opportunities to replace SD advertising with paying adverts.

    That’s the thing-he’s not paying for any of it and never has! He owes NUFC a fortune in advertising payments since he bought the club over 11 t=years ago

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  3. I love my club with everything I have, but it appears the only way to get rid of Ashley is for us to swap places with a league 2 team. We would have no worth to this LEACH, & maybe this drastic action is the only way to get rid of him. He will never sell, free adverts on every station, etc, loan players coming in instead of permanent deals. Do you thing Lascelles or Shelvey will get a fair contract under Ashley ? No. We have no real assets apart from 3-4 premier league players. They will leave, not through lack of love for our club, but through frustration. Every player wants to win something, Ashley wants Rafa to go so that he can sign a no one & pay less money out. This fantastic club which has been at the heart of my family for generations has turned from a club that will fight anyone, with everything, into a clothing retailer.
    We need to get this clown out, & if the only way to do it is fall through 2 leagues, so be it. It will break my heart, something any Newcastle fan should never say, but I think it’s the only way, the only language this scum bag understands.

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