Following the outcome of the latest TV right deal, the Daily Mail’s Charles Sale has explained why the expected drop in domestic TV income could now force Mike Ashley to drop his asking price and reconsider Amanda Staveley’s £250m bid – an offer which remains on the table to this day.
Whilst some of the TV deals are yet to be auctioned off, the domestic rights total for the coming seasons looks set to fall ‘significantly below; the £5.1bn clubs have been receiving from the present contract.
This means the amount of money the club (and every other PL club) is set to receive could be lower than in years gone by, meaning Staveley’s offer of £250m could now seem more attractive to Mike Ashley, with the club set to receive less money than he may have anticipated (thus affecting its worth as his asset).
Here’s what Sale had to say on the TV deal and how it could affect the NUFC takeover in his insightful piece in the Mail today:
“The outcome of the Premier League TV rights auction has put the ball back in Newcastle owner Mike Ashley’s court over Amanda Staveley’s £250m offer to buy the club.
“Staveley priced her bid — initially dismissed by Ashley — in the expectation of a drop in domestic TV income, which has turned out to be the case. So it remains to be seen whether Ashley now finds her offer, which has been on the table since December, more attractive.”
Obviously Ashley initially had no interest in accepting her £250m offer, with it being claimed recently that he would want a £300m offer up front instead, however the result of the latest TV deal was always going to be significant – and it looks like it could play into Staveley’s hands.
Ashley is a petulant child and a defiant so and so, so he may well throw a strop and refuse to come down on price, however this will test whether he really does want rid of the club.