Some very interesting news from the Daily Mail today, stating the infamous NUFC owner Mike Ashley had “lengthy talks” with the Football Association about Sports Direct replacing Vauxhall as England’s team sponsor for this summer’s World Cup – only for the deal to break down.
An interesting move from the NUFC owner, with a deal with current England sponsors Vauxhall set to expire later this year , however the Mail’s Charles Sale reveals why talks broke down for a “number of reasons”.
Here’s a snippet from his story today, explaining just why it didn’t work out for Ashley:
“The FA discussions with Ashley broke down for a number of reasons, including concerns from England shirt suppliers Nike about discount store Sports Direct dictating price policy. The FA would prefer a blue-chip company for a partner and a less controversial figure than Ashley.”
An FA spokeswoman has since said ‘We never comment on commercial deals’, however it is interesting to read claims that Nike had “concerns” about a potential sponsorship deal with Ashley’s Sports Direct, suggesting they were concerned that Sports Direct would try and dictate merchandise prices as a result.
Looks like his antics at NUFC and Sports Direct have come back to bite him on this one.