As Sky’s North-East reporter highlights below, he believes the price (£300m), the advertising (keeping Sports Direct signs in place until the payments are completed), the instalments (paying the £300m fee over ‘three years’) and Peter Kenyon – the NUFC owner’s ‘preferred bidder’ – help ‘tick a lot of boxes’ for Mike Ashley.
That said, Downie has his concerns, questioning why Kenyon and co. have leaked their 46-page brochure – which details their plans for the club and the deal itself – before any bid has been accepted?
After what’s gone on over the past few years with Staveley, Kenyon and the infamous Bin Zayed Group, I think most Newcastle fans would struggle to even believe the most watertight of takeover stories – so I can’t see too many buying into this one.
The brochure is poor and outdated, appearing to be written by someone who barely understands English never mind football and I have my doubts about Ashley’s willingness to accept £300m across three years.
Kenyon may be a friend of Ashley’s and keen to buy the club, but this strikes me as a last ditch attempt to find more investors – not his big move to complete a takeover.
I hope I’m proved wrong, but I’m not buying this one based on the information that’s been leaked so far – not that we can rely on any of that after what was reported just a few months ago.