Mike Ashley’s Sports Direct company are this week complaining about the protocol and ethics in the sports retail industry – targeting two huge companies who won’t be working with NUFC anytime soon as a result.
Yes, you read that right. Our abhorrent owner is crying foul play from the market’s two leading brands, Adidas and Nike, as they make further moves to cut out suppliers and corner the market.
As a result, it’s fair to say we won’t be securing a lucrative shirt deal with Adidas or Nike, giving us yet another example of Mike Ashley’s uncanny ability to put Sports Direct before Newcastle United and limit the financial potential of our club to better his personal interests.
It would and should be surprising, but the thing about Mike Ashley is, it never is. He genuinely thinks that if he can’t win by bullying, then he’s the victim in every scenario. The man is an absolute sociopath.
It’s also worth pointing out that this situation will probably stop any business between the club and Adidas and Nike while Ashley remains in charge.
Yet more trouble ahead for Sports Direct, which I honestly don’t know is good or bad for us.