Newcastle United have announced that Noon.com – the Middle East’s ‘leading online shopping destination’ – has become the club’s new sleeve sponsor ahead of the 2022/23 season.
Noon – a PIF portfolio company – are one of the leading digital platforms for consumers across Saudi Arabia, being described by some as the Amazon of the Middle East.
This feels like a sign of things to come in our bid to boost spending and avoid FFP restrictions, as the club desperately need to increase commercial revenues – which stagnated horribly during the Mike Ashley era.
Here’s how the sponsor will look on our new home shirt, followed by the official statement released by the club:
‘Newcastle United is delighted to confirm that noon.com – the Middle East’s leading online shopping destination – has become the club’s official sleeve partner for the 2022/23 Premier League season.
Operating online and via its hugely popular app, noon.com is the region’s leading digital e-commerce platform for fashion, electronics, beauty, groceries, home and baby products.
The partnership will provide the club with new ways to engage with fans in the Middle East, with supporters in the region able to pre-order all 2022/23 Newcastle United kits on noon.com with the option of personalisation.
The noon.com brand will be displayed on all team kits for the upcoming season, as well as having a presence on matchdays at St. James’ Park and across the club’s digital assets.
Ali Kafil-Hussain, chief of staff at noon.com, said: “We are extremely proud to become a key strategic partner of Newcastle United, one of the most famous clubs in world football.
“We look forward to working with Newcastle United as a club with a strong sense of community and a vibrant history.
“noon.com prioritises creating a sense of belonging among our communities: customers, sellers, business partners, and employees. We’re excited to work with the club to promote community spirit in the Middle East and beyond, and we look forward to future successes both on and off the field.”
noon.com is now an ecosystem of eight products and services, all developed to help empower and inspire a generation of diverse digital-first consumers and businesses.
It offers world-class customer service and tools to enable local businesses to expand their offerings online and support their growth and success in the region.
Dale Aitchison, head of commercial partnerships at Newcastle United, said: “noon.com is a hugely successful and influential brand in the Middle East and we are very pleased to team up to offer supporters in the region with new ways to engage with the club.
“One way we can achieve that is by creating a fast, efficient and effective way for fans in the region to order official Newcastle United merchandise, and we are delighted fans can utilise noon.com to proudly wear their kits for the new season.”
Hopefully this can boost the club’s summer spending, with the announcement coming just as Newcastle prepare to confirm the £35m arrival of Sven Botman.
