Newcastle United have today announced that they have appointed Darren Eales as the club’s new Chief Executive Officer, joining from Atlanta United where he had held his position since 2014.
Eales has been working as President and Cheif Executive at the Major League Soccer club since it was founded eight years ago, overseeing a championship victory in 2018.
The 49-year-old, born in Chelmsford, England, has helped to secure the highest average attendance in the US and oversaw the opening of their impressive 42,500 capacity Mercedes Benz Stadium.
In 2019, The Five Stripes also won both the US Open Cup and the Campeones Cup, helping to create the most valuable squad in the league as well as generating the largest profits.
Eales will work alongside a familiar face with new Sporting Director Dan Ashworth who has also recently joined the Magpies and worked with Eales between 2006 and 2010 at West Brom.
“Newcastle United is both a giant of a club, and the heartbeat of its community. Every time I have visited St. James’ Park, I’ve been overwhelmed by the passion of the fans.
“This is a club with an amazingly rich heritage, and I am delighted to be joining for this new chapter in its long history.
“I am grateful for the opportunity, and look forward to working with the rest of the team to help this storied club fulfil its potential.”
The club’s investment group, comprising PIF, PCP Capital Partners and RB Sports & Media, said: “We are delighted to announce Darren Eales as the club’s new CEO. He is an exceptional leader and is a great fit for Newcastle United.
“We have conducted an exhaustive recruitment process to ensure we identified and secured the right individual for the CEO position, and we are confident we have found that person in Darren.
“He has a deep understanding of the football industry and what it takes to achieve growth and success, and he will be a key member of the club’s leadership team as we look to deliver on the club’s potential on and off the pitch.”