In a bombshell update from Newcastle United, the club have announced plans to change our club crest.
The iconic badge as of today has been in place since 1988, but it seems change is coming – and the reaction on social media to the club statement (which you can read in full below) has been largely negative, to put it mildly.
Season ticket holders and members will be invited to share their thoughts on our current crest, with the club looking to use a “refine and revive” approach.
Newcastle United statement – Friday 9th May 2025
Released at 12pm today, the club have issued the following message to supporters, revealing the next steps and their reasons for such a dramatic change:
Updating our crest. Together
As our club grows on the global stage, the symbol that represents us needs to be able to keep pace. It needs to show up clearly and confidently across everything – from kits to screens to merchandise.
So we’ve been asking ourselves: how well does our current crest represent the club today? And how well will it serve us tomorrow?
It’s time to update our crest
This isn’t a decision we take lightly. We love our crest. It’s iconic and has stood us through unforgettable triumphs and testing times. But it was created in a different era. Its intricate design doesn’t always translate well in today’s digital world. And it’s difficult to reproduce it clearly and consistently.
As football and the world changes, so too must the symbol that unites us.
That’s why we’re coming to you
This isn’t about walking away from our past. It’s about carrying it forward with pride. The crest is part of our story. It’s on our shirts and inked in our skin. It deserves thoughtful evolution – shaped by the voices of the people who love it.
Tell us what matters most
Based on what we’ve heard, updates to the current club crest should be minimal and therefore Refine & Revive is our recommended approach. We’ve spoken to our Fan Advisory Board, now we want to hear from you. What should stay the same? What needs to be updated? And how can we embrace our history – not just by honouring it, but by preserving its spirit and building on it, so we can thrive in the years ahead?
We’re inviting Season Ticket holders and Members to share their views in an independently ran survey. A link to that survey will be emailed directly to those fans. The cut off is 5pm on Friday 16th May!
Want to hear more?
Want to hear more? We will be holding a fan consultation workshop for Season Ticket Holders and Members on Wednesday 14th May, both in person at St. James’ Park and online, to provide more detail on why we’re undergoing this process and offer you an opportunity to share your thoughts. A link will be supplied to register your interest to this event in the same email.
What happens after the survey closes?
The Fan Advisory Board have recommended that the wider fan base should be given a choice of options to select from during the second stage consultation. This second stage will be delivered via a separate survey, dates to follow.
*an independent third party, Savanta, will be collecting your responses, and sharing the results with us.
Really, Newcastle?
here has been a lot to love about the post-takeover Newcastle United; Eddi Howe, the signings, big ambitions, a trophy, the return of Champions League football and actually competing again in and around the top six.
But this newfound obsession to change everything is wearing thin. Moving away from St James’ Park feels imminent and now we’re told a new badge is coming? Really?
Well said. Leave things alone, this is our history hwtl
Kiddafromthetoon(Quote)
Agree leave the Crest alone, no one asked for this, this is corporate BS gone mad
Carlito(Quote)
The biggest game the season on Sunday, but all fans are going to be talking about will be the crest, not the match, then who is going to buy the new strip if they are changing the badge? They say it will be next season, so why not wait till the summer to announce this news. Shambles.
Kiddafromthetoon(Quote)
Leave the badge alone
Graham Dyson(Quote)
This badge is modelled on the coat of arms of the city of ewcastle upon Tyne and s Noble not be messere about sith I remember when we bar useless badge s of ho Hours Lea e it alone there must be somemackemsor no Geordiea out there stirring up troubleleave it alone
Terry Parkinson(Quote)
do not alter the crest it is unique and a wonderful emblem of n u f c.
Roy Parker(Quote)