Ever since the 2021 takeover, it does feel like that Newcastle United are yet to truly make the most of sponsorship opportunities.
Though we have partnerships with the likes of Monster and Red Bull, as well as PIF-related brands like Noon and Sela, a truly big, and financially-lucrative name has been needed for some time.
Fans and the media have stressed just how important it is that we join the Premier League’s elite in embracing these bigger corporate opportunities.
And images from our recent tour of South Korea seem to hint of a big sponsorship deal has been struck for the club…
Toon trike Guinness deal
It looks like we’ve secured a major deal with Guinness, adding another commercial sponsorship to the club’s portfolio ahead of the 2025/26 season.
For fans in attendance at one of our events in South Korea, as part of last week’s tour of Asia, they could enjoy a free pint of Guinness with either Shay Given or Shola Ameobi on the heads of the beer.
According to The Chronicle, this was all linked to a new three year deal Newcastle have struck with Guinness, who are already the ‘Official Beer Sponsor’ of the Premier League.
Guinness’ strategy was to pick two different sides as their partner clubs here: ourselves in the North of England, and Arsenal representing the South.
So far, there’s no word on just how much revenue we’re generating from this deal, but it’s good to see another high-profile commercial deal agreed.
A sign of better sponsorships to come?
One of the most-recognised drinks sponsorships in the top flight is Asahi’s relationship with Manchester City.
The Japanese brand is the ‘Global Beer Partner’ of the entire City Football Group, and can be seen fashioned on the front of the Cityzens’ training kits.
A sponsor similar to Guinness, harkening back to the iconic Brown Ale days, would be an easy win for the club’s owners to win over the fans and show that we’ve not forgotten to secure commercial opportunities.
Our current deal with front-of-shirt sponsor Sela is worth a reported £25m per year, so anything even remotely close to that across other aspects of the club would be a huge benefit.
Can he play up CF x2, CM and CB?
Bob Dodsworth(Quote)
It’s the signing we have all been waiting for!
Leo88(Quote)
The New York Times article in the Athletic of April 2025 points out that commercial revenue has increased by 370% since 2021 and is the highest increase of any prem club .. including discarding castore £25 million deal for global brand Adidas worth £80 million ., this shows Newcastle are making great efforts to catch the cartel
Mike(Quote)
As Newcastle increase, so does the Cartel, they cannot be caught without a massive ground expansion.
Colin Thompson(Quote)
Ashley set us back with his non sponsorships…
Just need a centre forward who wants to sample the northeast
Referee(Quote)
Wissa is sat doon south dying to come and play for us and he’s effin good too🤷♂️
Spena10(Quote)
Excellent news. Every step forward puts us in a better position to compete with the established wealthy clubs. The bottom line for getting players to sign for Newcastle is the money not our geographical position.
Although we have missed out for another signing there are plenty more brilliant players out there and who is to say he would have fitted our style.
Onwards and upwards.
Dave crow(Quote)
I believe when Ashley took over Chelsea and NUFC both had similar off field incomes! Ashley is supposed to be a businessman but in truth he was quite happy to use NUFC as his one and only platform for advertising SportsDirect for free?
Magpie-pie Jack(Quote)
I always say, if you are going to make a typo, do it in big letters!
Daveys **** mate(Quote)