The Chronicle are reporting that we will advertise a host of local charities – including the NUFC Food Bank – in the stands of St James’ Park when the football action kicks off later this month.
With supporters uable to attend, cardboard cut-outs of fans were reportedly under consideration to help improve the visuals inside Premier League stadiums, however it seems we’ll put our own twist on this approach seen in the Bundesliga by promoting local charities instead.
While there could still be room for that to happen, The Chronicle claim that the food bank’s message and donation number will be emblazoned across the stadium to help spread the message of their cause.
It’s also reported that these will be placed in prominent places throughout the stands to ensure they are picked up by television cameras inside St James’ Park, giving us something to look out for when watching our clash with Sheffield United on Sky Sports next Sunday!
The food bank itself is a branch of the West End food bank in the city; who receive sizeable donations from the public whenever there is a home game being played.
Those coffers will be running dry without supporters allowed inside the stadium so it is good to see a good deed being done by the club for a change, as we are so used to the negative decisions that are made upstairs.
The club should be applauded for finally showing some interaction between itself and the local community. However, the hierarchy should now deliver some sort of message to those whose fortunes directly benefit them itself – i.e the season ticket holders!