Newcastle have appointed Dan Ginger as our new Brand, Marketing and Digital media Director, confirming he will work closely alongside CCO Peter Silverstone.
His role will be to come up with different marketing strategies to grow our global fanbase and in turn increase our revenue for future transfer windows.
He will also be responsible for developing and growing our social media presence, our website and third-party platforms, as well as ‘working collaboratively across departments to direct marketing campaigns and initiatives.’
This is the third appointment behind the scenes in the last couple of months, with Jonathan Kane leaving Liverpool to become our new Director of Partnerships and Leicester’s Simon Capper arriving as our new chief financial officer (CFO).
Dan has previously worked in the tennis industry, where he was Senior Vice-President of Brand and Marketing for the ATP and WTA tours.
Here’s what Dan – who was born in the North East – had to say on his appointment:
“I am delighted to join Newcastle United as the club continues its exciting journey towards being a leading Premier League and European club, both on and off the pitch.
“Born and raised in the North East, I know how much Newcastle United means to its fans and the local community. I look forward to communicating that globally via our brand, marketing and digital activity.”
