St James’ Park again, thanks to a lot of Wonga!

St James’ Park once more
And so it turns out to be true after all, although only partially in comparison to what was being reported a few days back.

Newcastle United and “digital finance” company Wonga have agreed a four-year deal which will make the payday lender the lead commercial sponsor of the club.

That part is being reported on the official club website, but the part that isn’t may be of the most interest to you. According to the yellow “breaking news” bar on Sky Sports News and Lee Ryder on Twitter, it appears that Wonga have also agreed to buy the stadium naming rights and have chosen to officially rename the ground…. St James’ Park.

In addition to this it has also become apparent that Wonga will invest money into our youth academy and also into the Newcastle United Foundation Enterprise Scheme which gives youngsters aged 15-16 the skills to find employment through course and initiatives ran by United.

It certainly appears that Wonga are keen to get the fans on side and they haven’t done a bad job of that to start with. Of course to us fans it’s always been St James’ Park, but to now have it back officially and remove any possibility of it being called the Sports Direct Arena again is fantastic. The other initiatives stated by Wonga include setting up a fans forum for discussing ideas of fan involvement in the club, and also getting fans involved in the design of the shirts.

However it isn’t all sweetness and light as far as I’m concerned. I’m not overly happy that we now carry the name of a company that basically extorts people with eye watering interest rates. Granted Richard Branson is no different, but at least he doesn’t charge over 4,000% or whatever it is Wonga charge. Mind you, St Branson has been nudging the interest rate on my Virgin credit card up and up and up for the last couple of years…

On the other hand, Wonga are just offering a service. An extremely expensive service all the same, but all charges and other associated stuff such as interest rates are demonstrated BEFORE anything is agreed. Is it their fault that people then still choose to use their service?

This whole thing has been played very smartly, from both the club and Wonga. Right now they appear to be the shining knights in all of this whilst also paying for a stadium that was pretty much always referred to as St James’ Park anyway. The devil is in the detail however and I’d be interested to see how much the club are receiving for this. Rumours suggest the deal is worth £8m a season but we’ll see I guess.

What do you make of it all?

About toonsy

A lifelong Newcastle fan and current webmaster of this very 'blog who has the sole aim of creating a place by Newcastle United fans, for Newcastle United fans.

262 thoughts on “St James’ Park again, thanks to a lot of Wonga!

  1. Lee Ryder ‏@lee_ryder

    St James’ Park signs will be put back in place on Barrack Road in the coming days #nufc

    I trust all of the moral crusaders will be out in force to paint “Sports Direct Arena” over the new signs! 😆

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  2. Just hope the extra cash gets put back into the first team in January as we desperately need it!

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  3. Stadium naming is a sop to cover their dirty business deeds. Scumbag company. Ashamed to be associated with them.

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  4. No one complained when Northern Rock were sponsors. They haven’t exactly been “responsible lender” over the years have they. And neither, probably, have Virgin Money.

    Does it matter what it says on the front of the shirts? As long as they are investing money in the club, the team, the academy and doing the right thing with the stadium then does it REALLY matter?

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  5. @Kim
    Fully agree with your last post on the last thread.
    Ideally none of them would be allowed to sponser a global sport. However at least with gambling and alcohol it is not purely exploitative as many people comfortably enjoy them. They don’t need to trick people into using them. “1% interest” 🙄

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  6. “.I know of a few people who were desperate to pay bills and could not get loans from the bank due to being unemployed .Other than a loan shark or pawn shop where are they to go? ,Not everyone has friends or family to turn to in their hour of need and Wonga and firms like them thrive on the back of such misfortune.”

    If not for these loan sharks, they wouldn’t be able to pay the bills. They would lose whatever they owed money for and it would be auctioned for very little. These loan Sharks if used responsibly may give them a chance to pay those debts and then re-budget or cut back the next month in order to make ends meet.

    Its a sad situation but the way a business works is to exploit a need. Its our own responsibility to use it wisely and not allow ourselves to get into a situation where we are exploited.

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  7. Seems a great deal, plus they have played into the fans hands by choosing St James’. Shirts might loop pap but diddums..

    @toonsy. why have you got a credit card?, I thought you were minted with al this European driving malarky 😉

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  8. Don’t get me wrong. I think its disgusting. Marketing in general is disgusting trickery exploiting the naive. I know I did it and left because I found it morally wrong. Now I’m in journalism getting paid less but at least I get to tell the truth and expose lies. 😆 😆

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  9. You don’t hear Chelsea…European champions…whining about the (alleged) unscrupulous methods their owner used to buy some of the best players in the world…

    You can’t have it all and there’s just no pleasing some folk is there!

    If you scratch the surface the vast majority of successful businesses I am sure you’d find something you could turn your nose up at. Anyone who says they are ‘ashamed’ need a reality check for me, I would be interested to see who these people would prefer…

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  10. you sound like bruce forsyth 🙂 I havent seen you on here for a bit, its nice to see you to see you nice 😯

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  11. Agree with Moreno….. we could get the catholic church to sponser us, they are with out sin…….. oh hang on 🙂 🙂

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  12. I have read that the deal is worth anywhere between £6-8millian a year which is the biggest disgrace, less than sunderlands, spurs and villa. If they’re getting the shirt sponsorship and stadium naming rights for that amount this deal is very poor. My theory is that wonga has nothing to do with the renaming of the stadium it’s just that after over 1 year as the sports direct no interest from any real sponsors for the naming rights Ashley’s decided this will counter balance the bad feeling with the fans from the wonga deal.

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  13. It’s the “I won’t buy a shirt with Wonga on it” that I don’t get. Why?

    There is only one important badge on it remember….

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  14. Swiller,
    Now that’s an arguement I can agree with. If its only 8mil for shirt and stadium renaming rights that is a poor poor deal.

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  15. I never purchased the Aussie cricket one dayer top because it has a bank logo on it. I refuse to help advertise a company that makes over a billion dollars profit per qtr. Fuk em!

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  16. JJ – I agree with you on this one. I have genuine sympathy, but only for those who find themselves in financial difficulties through no fault of their own. I’m afraid I don’t for those who live their lives spending beyond their means. This is a regulated company that operates under a governing body. I have had a quick look and they loan between £50-£1000, which means it’s a short term fix of may be a month or two. So to suggest this company is ruining peoples lives is a bit extreme IMO. I agree that the interest rate is outrageous but it’s legal and above board, and to be honest, if people find themselves needing this loan I’d imagine they have bigger worries than an interest rate.

    The truth is that I’m a football fan, not a politician or crusader against loan companies.
    Wonga aside, the club have negotiated what looks like a very good deal for the club with the youth and enterprise investment on top of the sponsorship. We have SJP back but it will plastered with Wonga posters and signs. Bring back the class, change the tac.

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  17. @ 19. Spot on. Its called pulling the wool over our eyes and saving face at the same time.
    Hmmm! Hopefully the Shirts Distressed signage will all dissappear soon too. Especially off the Gallowgate roof, and the East Stand overhang.
    As has been said above, we cant have it both ways. We’re not in a position to pick and choose our sponsors, thats down to that useless tw@t Dodgy Dekka. So we are lumbered with it, if we wants the cash injection.
    When will we see the wonga tho ❓

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  18. Moreno-Exactly, I said as much yesterday. I don’t think Ashley has ever had anyone killed off, or simply “known” about deaths. I just thinking getting pissed off about morality in football is, well, a bit pointless 😕

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  19. JJ
    Supposedly with all the naming rights deal/youth & enterprise it’s at £15m a year. Which I think is fairly reasonable. Could be wrong of course.

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  20. tbh, if NUFC doesn’t take the wonga on offer in this deal, then another club certainly would.
    As for shirts, well thats personal choice. I’ve now got a new retro shirt with the blue star on it. Better quality too. 😆

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  21. At the end of the day. People are probably right. Morality has no place in football. I hate it, but it’s true. I won’t be running around celebrating this sponsor as I think they’re disgusting and think this deal is distasteful given the hard times at the minute.
    From a football and football financial point of you, if it funds some signings, it’s a good deal.
    However, those that are claiming Wonga are “just giving people what they want” have seriously warped minds. “if they can’t afford it don’t get it” etc, not a society we’re supposed to be part of. We aren’t the US. We are supposed to be a society that cares about the well being of everyone. This company exploits people that either don’t know better, or have no option.
    People have brought up Abramovic, and you’re right, Chelsea fans don;t moan about him, but you wouldn’t hear them rushing to defend his dubious businesses.
    Those defending Wonga seriously need to have a read up.

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  22. It’s a matter of choice at the end of the day ,I won’t buy the shirt with Wonga on it cause I don’t like the company ,that’s my personal choice .I will continue to buy tops with NUFC as I have always done and wear one of my older team shirts 😉 I will always support the team just not the sponsor in this instance. The Northen Rock comparrison is easy to make now given what happened but when they became our sponsor noone knew what was to come out later. Also when Virgin chose only to take on the profitable part of NR ,you would expect that as no business would take on a non profit making branch of any organisation ,so I don’t get that analogy. As for naming the stadium St James again ,that’s a direct ploy to win over fans ,they obviously take us for mugs ,yet more insult to us all .Should never of lost it’s name in the first place, that’s like a thief steeling your belongings and you paying to get them back.

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  23. If anything perhaps the advertising will persuade people not to use Wonga, with all the discussions on how immoral/insanely dangerous these companies are on Toon boards. At the end of the day I don’t really give a toss about sponsors, I hate commercialism in general and I’m lucky or just naturally talented in phasing it all out. Honestly I didn’t know Wonga already sponsored two clubs, I could only just about name half the Prem sponsors and I watch footie all the time.

    Or maybe I’m just a bit thick 😆

    I’ll only not buy the top if I think it looks ****, there’s a chance that Wonga won’t look too good esp as I liked the virgin logo but there we go.

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  24. ST – it’s a wonderful speech mate, but I’m sorry to say that you are wrong. Not everyone who use these companies are desperate – some are just plan greedy!!. Some people have no other choice, but some people are greedy – they want the holiday with their mates, but don’t want to save for it, or miss out on a few nights out to be able to afford it. Trust me mate, Wonga only makes such a profit because most of their customers are as greedy as them!. If it was simply explioting the poor and needy, their customers wouldn’t be able to make the repayments and the company would go bust themselves.
    Credit cards and store cards have done this for years. They aren’t making their money from exploiting the needy, they make money from exploiting the greedy.

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  25. And dont go kidding yourself that any of the “insurance” sponsors are whiter than white either.
    Have you seen car insurance prices lately ❓
    And god help you if you have to make a claim and its your fault.
    Or if you get caught doing 33 in a 30 limit and pick up 3 penalty points. 👿
    Watch the greedy feckers pull your eyeballs out then.
    At the end of the day, its all ill gotten gains.

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  26. Sharpy ,They will never go bust because they sell the entire debt of non payers on to debt collection firms who then use their renown means to get the debt back and therein lies my biggest concern.

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  27. @Sharpy,
    So why accept a company that is willing to fund someones greediness, even when they can’t afford it?
    Sounds like what got us into this economic mess.
    And to me, Wonga’s advertising encouraging people to take out loans for nights out/holidays as it’s “easy to pay back” is just as bad as tobacco companies decades ago advertising cigarettes as a healthy lifestyle choice.

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  28. Sad to see the arguments over who might be a worse sponsor than Wonga. The club looks to be in a bit of disarray again to me both on the pitch and off. The money doesn’t sound good enough for Ashley to risk this kind of negative advertising associated with the club. This is the best they can do after all the big talk over the last few years? Pretty poor. Just don’t know what to make of him as an owner. The bargain bin has gone to his head. Some call it shrewd, others would call him a lowlife who only values money. What a sad state of affairs. It could be worse I suppose as many clubs are falling into disarray now. Ah well back to the football and try to ignore this rubbish.

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  29. Kim – please don’t get me wrong, I’m not a total heartless son of a b1tch. I do feel sympathy for people who, through no fault of their own, find they can’t make the repayments. But those people need to seek greater help than Wonga. If they are running a search for Wonga, they could and should run a search for debt management companies or organisations who can try and help them out of their mess. There are other options to Wonga.
    I would predict though that the vast majority of Wonga customers are people who want the latest technology or jimmy thingy shoes or handbags or holidays with friends – things they don’t need but ‘have to have’.

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  30. Have to say I still hate Wonga and what they do, but im chuffed to fuk to have our stadium name back, and can’t wait to get shot of all the tacky SD signs as the place looks like a giant billboard, I just hope wonga don’t cover the place with their signs 😆

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  31. I wont buy the shirt cus it’s ridiculously expensive, Wonga doesn’t/won’t effect me so I have no real problem with them on the shirts, well apart from the name/logo sounds/looks stupid.

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  32. Dave ,They won’t have to as the camera will see their name every time a player is in shot. As for the Stadium ,yeah it’s great to have it back to St James ,but that’s a cynical ploy to win fans over and the name should never of been changed inthe first place imo.

    Sharpy@39 ,No worries mate I know your not. 😀

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  33. ST – Come on mate, the finger of blame has to point to the individual as well. I’m not the best educated person in the world, I dont have a qualification in maths or economics – but I know if my outgoing are higher than my incoming something has to change or I’m ‘F’ed.
    I’ve had friends do it with credit cards, spend money that isn’t theirs, for a holiday or night out or a flat screen tv when the one they had was perfectly fine!. Then the credit card company want the money back and they think coz they say ‘I haven’t got it’ they company will shrug their shoulders and leave them alone.
    No mate, some people unfortunately hit hard times, others are just greedy morons.

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  34. Pathetic really. Companies competing to see who can extort the most money from people. The fact that many people have no common sense with money and over spend shouldn’t be an excuse for these companies. It used to be called usury and was illegal. Now the poor are constantly exploited by scum like this.

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  35. I think Sharpy is making a fair point. From what I’ve read about Wonga, they do seem to be quite selective about who they lend money to, and purposely avoid lending to people who are likely to have trouble making the repayments:

    “Wonga’s technology filters out applicants who are thought to be too risky, and about 66% of them are currently turned down for not being credit-worthy.

    For instance you have to have a regular income, a bank account, a functioning debit card, a mobile phone and a good credit record.

    The result of this filtering is that so far only about 7% of Wonga borrowers have failed to repay.

    This is a lower level of default than the 10% bad debt rate on credit card lending, which has led banks to write off billions of pounds in the past few years”
    http://www.bbc.co.uk/news/business-18019272

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  36. Sharpy-Aye. I’ve only known one person to use Wonga and that was on his phone on a night out when he ran out of money. I guess it’s just another one of those successful businesses that can focus their trade on the inebriated, the others being fast food, drugs and sex 😆

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  37. Sharpy – “I would predict though that the vast majority of Wonga customers are people who want the latest technology or jimmy thingy shoes or handbags or holidays with friends – things they don’t need but ‘have to have’.”
    This is most probably true, and it needs to be said, that about 97% of wonga’s customers repay their loans on time and are happy with the rates and fees etc. Many customers are repeat lenders too and dont bat an eyelid.
    But there is always the few who get snared and cant control their debts, that make the headlines.
    Its important to look at it from both angles. Wonga provide a service that alot of people want, but like every other business, they are in it to make money. They are not a charity.
    They have clearly found a niche in the financial market, that is beautifully simple in its setup, and makes them a hell of alot of money, from normal people like you and me.
    There are plenty of other places and institutions for people with financial worries to go to, for FREE.
    Oh btw it helps if you understand the difference between interest rates, and representative APR’s.
    Wongas actual interest rate is 360%. which is less than 1% per day.
    Some people are happy to borrow £100 NOW, and repay £115 in 10 days time. Its the must have NOW culture of todays generations unfortunately.
    Hand o heart, I wish I’d thought of it. 😯
    right I’m away to find me tin hat, as I’ve clearly got it wronga.
    😈

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  38. Now come on Big Dave @ 40
    Dont be getting all naive now.
    You know thats all part of the deal.
    Wonga will be plastered EVERYWHERE. 👿
    you know it and I know it.
    But it will still be called SJP, thank God

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  39. Let’s wait for Lee Ryder to le us know “officially” how much this “exciting” sponsorship deal really is worth per season. The Wonga is all going into Ashley’s pocket anyway, it won’t be reinvested in new players.

    There is no way that I would buy a toon top with Wonga on it, because it is an embarrasingly cretinous name.

    The opposition fans are gonna come up with some nice ditty’s to rip the pinkle out of the toon fans over this. I’m interested to hear what the makkems have to say… ho hum…. 😆

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  40. “Only” an interest rate of 360% BB @47? That is usury and definitely should not be allowed. People’s individual greed and stupity are part of another problem altogether. No offense to you but you actually wish you had thought of it? Just what we need, another financial predator on the loose. I don’t know what generation you are from but it makes me extremely sad to see such expressions of greed. No wonder the world is overloaded with debt and sinking quickly. I’m sure the bankers in New York and London express similar sentiments.

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  41. Geordie two – BB makes a good point as well mate, car insurance companies run their charges up too, why? Because people who drive disqualified or uninsured get inbolved in accidents and those who have cover foot the bill. Is that the companies fault as well or do the poor souls who drive illegally hold no blame again.
    Like i say mate, financial advice is as easily accessible as a Wonga loan.

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  42. G2 – dont forget the max loan term is 60 days. Not a year. And only 30 days for first timers.
    Do you seriously expect them to lend money for nothing? Come on.
    It wouldn’t actually matter if the int rate was 50%, people would still say it was too high. (which it is, 👿 )

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  43. Divn’t like Wonga or banks in general as I said yesterday, they’re all feckin leeches but it’s pointless comparing Wongas interest rates with high street banks as they are a completely different service, banks provide long term loans, Wonga are pretty much short term ie a week/month hence the disgustingly high interest rates. Disgusting was paying monthly for a 25 yr mortgage, but actually only really paying of the interest and relying on an endowment policy to pay the “actual” mortgage after the 25 years….which they never did. Disgusting was paying a mortgage and council tax than the “can’t be arsed getting a job” fecker next door, yet was entitled to less services from the council because I was a homeowner(or would be in 20 odd years) and he was a council tennant. Disgusting is sweatshops overseas that pay pittance in wages to kids and adults like so we can pay a fortune for cheap ****…..I’m afraid the world is a disgusting place run by disgusting people full stop……until the coming of the revolution and President Richietoon that ain’t gonna change I’m afraid for the time being I’m over the moon that it’s “officially” St James’ Park again, cynical, publicity seeking move or not. Howay the Lads 😉

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  44. I think you are comparing apples to oranges there Sharpy @53. It’s an old debating method and really doesn’t apply. Insurance rates based on drivers’ records are not comparable to usury. Nice try though. If people can’t see the explosion of greed over the last 20 years or so go back and look at the record. From credit swap defaults to deliberate manipulation of the Libor rates corruption is at the root of the financial problems all over the world. Having another company of financial predators on the loose isn’t going to solve anything, anywhere. Good governance and financial regulation is required.

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  45. Munich…..the mackems are gutted mate, the only meaning they were going to have to their sad pathetic existence was going to be to take the mick out of another stadium name change, Willys Wongaland, Mad Mags:Beyond the Wongadome, Wonga Arena etc etc ….unlucky lads 😆

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  46. Making the maximum loan term 60 days doesn’t alter anything BB @54 and nobody said anything about lending money for free. Real regulation of loan sharks and banks as well is long overdue. People used to borrow money from the mob now we have companies like Wonga. What an improvement (not). Can’t agree with your point of view that if you can’t beat them join them. That’s what got us into this mess in the first place. Oh well I guess it’s a venue for debate and that’s what makes it interesting after all. Here’s to supporting the club and watching the football. 😀

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  47. GeordieTwo
    October 9, 2012 at 18:15

    “I think you are comparing apples to oranges there Sharpy @53. It’s an old debating method and really doesn’t apply. Insurance rates based on drivers’ records are not comparable to usury”

    That’s fair enough, if insurance companies actually did dish out rates based on drivers records. They don’t though. Why do premiums keep on rising year on year, such as my renewal quote, when I’ve had ANOTHER year of claims free driving in the bank?

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  48. Can’t speak about your particular insurance situation toonsy @ 59 and I’m sorry to hear about it. My rates rise every year despite my accident free record for over 20 years. If the companies are poorly run or just plain greedy for profit this is what happens. In my case the insurer has no competition allowed so rates are artificially high by at least 20%. Greed has worked its way into every sort of business now.

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  49. And this is why I said discussing morality in football is pointless…do any moral crusaders eat cadbury chocolates? Because this discussion could swing into racist advertising and exploitation.

    Ahh, the wonders of the international break, give us some fucking football to talk about already 😆

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  50. Wonga are selective on who gets a loan..?! trash. how selective can you really be when the money comes through in 20 minutes.
    Constant advertising of heavy consumption keeps people wanting more more more, wonga provides them with this stupid service, as a result making the poor even poorer.
    Just because someone will pay for something, doesn’t make the provider a great wonder. people pay for hookers and drugs we don’t think “oh well, if people want it then so be it”, we lament the pimps and drug dealers. wonga is a parasite on society. just we all seem educated enough to realise that getting a loan for 100 pounds for an iphone today only to owe 130pounds next week is daft doesn’t mean everyone else realises.
    I really don’t want to rant about wonga any further.
    If they result in good investment in the team i’ll.be happy.
    I think supporting terry and half the England team means i can’t really ask for morals in football anyway!

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  51. Yeah I’m up for leaving it there. Toonsy maybe you need to set up a spin off blog, we’re a pretty deep set of bloggers on here, need an avenue for these chats!

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  52. Newkie ,Why is Cadbury/Kraft racist 😯 Have I missed something ❓ I don’t eat it anyhow I prefer Galaxy and refresher sweeties 😉

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  53. Too much mention of morality, interest rates and the ‘economy’ in general on here! Honestly it’s a name on a shirt which generates money into the club. If people are upset because they want to buy the shirt but don’t want to advertise Wonga…buy a retro one! but other than that reason I just don’t get the upset it has caused some :S Blackpool and Hearts fans can end up walking down the street without being pelted with abuse by the poor broken masses that have been raped and pillaged by Wonga (if you believe what some people are spouting!)

    Agree with Richie @55…some people need to see the bigger picture….if this winds you up…imagine finding out your parents sold you into slavery by signing your birth certificate! The world has been ran by twats for many generations…this isn’t anything new people…

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  54. Wonder if wraiths planning a funeral to commemorate the death of the sports direct arena 🙄

    Nice to see SJP back whether its morally right or not is up for debate, Is it really any worse than when we were sponsored by numerous breweries in the 80s and 90s ??

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  55. Of course not CC as we like beer but we don’t like paying back loans that we willingly took out without a gun to our heads…

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  56. Hoping to see a better performance against Sunderland. I thought we stretched the game a little more with Santon on the right and Fergie on the left. Both have pace to make overlapping runs which was good to see. I think we have a problem at the center of defense when Collo is out. Once he is back we should be much better off. I agree with many who say the way forward is something like 4-2-3-1 or 4-3-3 once we have our top 11 available. Tiote needs to settle down and play better football. Too many poor passes and gets carried away with his tackling. Krul could have possilby saved their first goal but pointless to worry about that now. Lots of work for Pardew during the international break!

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  57. big Dave, According to nufc.com,who are pretty accurate. wonga have joined up with puma and sports direct as sponsors. which they say will still have the sports direct signs round the ground, but will be called sjp instead of sd. Thats how i interpreted it, have a read and see what you make of it.

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  58. RICHIE@55 top idea mate i would vote for you as president has a nice ring to it, dave will do the art work for your posters 😀 i will do the transport for you,but dont let batty look after the money side or you will have no wonga 😉 😆

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