'Mike Ashley will sell Newcastle United' - Here's why..
by Olly Hawkins ·
By Chris Ozdronez
I’ve always been the “glass half full” type, so I try to look for positives where ever possible.
It may all appear doom and gloom at the moment for Newcastle fans but if our long-term plan is to get rid of Ashley, it may not be all bad news.
Yes, we’re in the bottom 3, but this is just the start of another long season, with lots of matches to go - not forgetting the majority of our games have been we’ve played against the top teams (and we've not disgraced ourselves by any means only losing matches by the odd goal). Once again this season, that could be useful in May when goal differences are calculated.
So what is the good news?
It’s this - If Ashley likes anything it’s money. I think we can all agree on that and fundamentally most people are motivated to act by 2 primary drives:
- The “desire for gain"
- The “fear of loss”
For the last decade, number one has been foremost in his mind. He’s been seeing the money rolling in, and as far as we can see, minimal amounts going out. However, with all of the recent negative publicity on many fronts (politics, AGM’s, protests and bad publicity for Sports Direct), things are slowly changing - and we’ve all seen the amateur attempts of damage limitation by the usual suspects in the media which look to have backfired.
More and more displays of anger outside his outlets with what looks like many more to come. Not a good image of protestors at every home game. To top that off, his “Cash Cow” is floundering and that would have to be causing him more concern.
I think the scales of judgement, in Ashley’s eyes, could be starting to tip.
This is where Rafa is playing the game brilliantly, publicly being calm and positive, saying the right things about the team and various players. Behind the scenes, who knows, is this the ultimate “brinkmanship”?
It could be that having 3 or 4 of the top teams early on is the best thing that could’ve happened. Nobody’s really expecting much considering the transfer window we’ve just had, so no huge surprise to see where we are currently.
The whole picture could be playing right into Rafa’s hand, ”You gave us no money, I told you we needed reinforcements, and look what’s happened” etc.
Surely that 2nd primary drive should be kicking in any time soon - FEAR OF LOSS.
Another drop into the Championship could be disastrous for Ashley and he knows it. He can no longer get away with what he has done for years and that's why I believe Mike Ashley will sell Newcastle United.
Time to get out now..
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