Mike Ashley has today apologised for recent decisions made by retail giant Sports Direct, after facing a nationwide backlash during the coronavirus crisis.
Ashley, the founder, CEO, and majority shareholder of the company, has come under immense pressure from cabinet ministers and the general public after initially ignoring Government orders to close its stores.
Here’s what he’s had to say, followed by Piers Morgans damning response – with him challenging the ‘disgraceful’ NUFC owner to donate some of his millions to the NHS ‘right now’ if he’s really sorry:
This comes after Mike Ashley’s attempt to keep his stores open during the COID-19 crisis, with claiming his staff should be classed as ‘key workers’ – all to sell sports gear..
It was also found that Sports Direct had raised the price by as much as 50% on items such as dumbells, resistance bands and skipping ropes – a subject he has avoided confronting in his open letter.
Only last night did BBC East Midlands report on the horrific working conditions the company’s staff were being forced to work under, with their regional secretary urging our football club owner to ‘stop putting profit before people’s health.’
In an attempt to claw back some of the limited public opinion that he has left, Ashley has vowed to commit lorries to the NHS to help win the fight against the global disease – but Piers Morgan wants an immediate donation made if he’s serious about his apology.
He may well help out now, but surely this can only be seen as a PR stunt.
We think actions speak louder than words on this one.