The script is nearly complete and you could have put your house on it.
Less than 24 hours after Martin Samuel wrote a very curiously selective article about Amanda Staveley’s recent takeover attempt, another of Mike Ashley’s media “pals” is attempting to score some PR points on behalf of the Sports Direct owner – Richard Keys.
Watch below as the disgraced ex-Sky Sports presenter makes another desperate attempt to stay relevant, calling Staveley a ‘self publicist’, laughably claiming that the prospective buyers shouldn’t be haggling if they have so much money and predicting a ‘surprise’ twist could be yet to come:
Richard Keys is universally disliked amongst Newcastle fans, and his recent comments, like Samuel’s, smack of yet another journalist conveying Mike Ashley’s annoyance that he hasn’t got his desired amount for selling Newcastle United.
Like Samuel, Keys appears to criticise our would be owners for not digging deeper into their deep pockets, conveniently forgetting that Ashley, a billionaire, has furloughed staff and ran Newcastle United into mediocrity through sporting austerity for 13 years.
“What’s another £20m to them” he says talking about PIF. What would an extra £20m to build a new training ground have been to Ashley, Richard?
Keys also claims that Ashley doesn’t like Staveley because she likes the self publicity is almost staggering. Yes, Staveley felt the need to go public when she allegedly showed George Caulkin proof of her bids after a frankly horrible PR campaign against her from Ashley’s people.
However, has she gone public or given any interviews recently? If it was not for a document appearing on company house, (an action that could legally not have happened without Ashley being informed) would anyone have known anything?
I would suggest, Keys is a little irked that his predictions in cryptic tweets about new owners in the last year or so haven’t come true.
Then there’s his other favourite topic. Criticising Rafa Benitez but let’s not even pay him any attention for them.
It would be worth Staveley re-appointing Rafa just to see Keys reaction.