Richard Masters has just confirmed that the Premier League will be “changing direction” and ditching the controversial pay-per-view plan that’s seen fans pay an absurd £14.95 to watch their club in recent weeks.
The top flight’s chief executive also reveals that “change is coming” ahead of a strategic review of English football, with all 20 Premier League said to be committed to confirming a new plan by the end of March (2021).
Here’s what Masters has told MP’s this morning when speaking at a Digital, Culture, Media and Sport Committee hearing, starting with his comments on the disgraced PPV scheme:
“We took a decision to move to pay-per-view and now we are reviewing that decision.
“We have listened to feedback, we will be changing direction and moving away from it and taking another step that will see us through lockdown, the Christmas period and into January. I can’t announce what it is.”
The plan stunk out the Premier League from first minute to last and has been awful PR for all involved, however it’s good to hear they’ve finally come to their senses and agreed to ditch it.
Masters also said this regarding a proposed shake up of English football:
“I don’t want to be pre-emptive about what change will look like but I think change is coming.
“We are hopeful we can complete our project by the end of March.”
So, good news on the PPV plan and a case of ‘watch this space’ when it comes to a potential shake-up of English football.
More to come from Masters I’m sure, with him also set to face questions on the ‘failed’ Saudi takeover this morning.